Privacy Policy
Last updated January 27, 2025
Welcome to Allena Labs Inc. (doing business as “Allena”, “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, store, share, and otherwise process your personal information when you use our Services, including:
- Visiting our website: http://www.allena.app (or any related site that links to this notice)
- Downloading and using our Allena mobile application (or any other app linking to this notice)
- Interacting with us in other ways (e.g., sales, marketing, events)
If you have any questions or concerns after reading this notice, please email us at legal@allena.app.
Summary Of Key Points
- Personal Information Collected: We collect information you provide (e.g., name, contact details, payment info) and data automatically gathered (e.g., IP address, browser type).
- Sensitive Personal Information: We do not process sensitive personal data (e.g., race, religion, sexual orientation).
- Third Parties: We may obtain info about you from public databases, marketing partners, or social media.
- Purposes: We use your information to offer and improve our Services, communicate with you, ensure security and fraud prevention, and comply with legal obligations.
- Sharing: We share personal data in specific situations (e.g., with our service providers, or if legally required).
- Data Security: We employ technical and organizational measures to protect your data but cannot guarantee 100% security.
- Your Rights: Depending on your location, you may have the right to access, correct, delete, or limit the use of your personal data.
- Exercising Rights: Contact us at legal@allena.app to make requests.
For a complete view, please read the full Privacy Policy below.
Table Of Contents
- Information We Collect
- How We Process Your Information
- Legal Bases We Rely On
- Sharing Your Personal Information
- Use Of Cookies And Other Tracking Technologies
- Our Artificial Intelligence-Based Products
- Social Logins
- International Transfers
- How Long We Keep Your Information
- How We Keep Your Information Safe
- Your Privacy Rights
- Controls For Do-Not-Track Features
- Specific Privacy Rights For United States Residents
- Specific Privacy Rights For Other Regions
- Updates To This Notice
- How To Contact Us
- How To Review, Update, Or Delete Your Data
We collect personal details you give us when you:
- Register for our Services
- Show interest in our products/services
- Participate in our activities or promotions
- Contact us directly
Examples:
- Name, phone number, email address
- Username and password
- Payment details (card numbers, security codes)
- Social media account details if you register via Facebook, X, etc.
Payment Data: Payment processing is handled by Stripe, Apple, and Google. Their privacy notices are here:
Stripe | Apple | Google
All personal information you provide must be accurate, complete, and up-to-date. You must notify us of any changes.
When you visit or use our Services, we automatically collect data, including:
- IP address, browser type, device info, operating system
- Date/time of visits and pages viewed
- Approximate location (based on IP address)
We use cookies and similar technologies to gather this data. More information is in our Cookie Notice.
We may receive limited data from:
- Public databases
- Marketing partners
- Social media platforms
- Other external sources
This helps us improve our marketing and offers and keep our records up to date.
We use your personal data for various business purposes, such as:
- Account Management: Creating or maintaining your user account
- Service Delivery: Providing the features you request
- Customer Support: Addressing inquiries or technical issues
- Communications: Sending administrative updates about policies or services
- Payments: Fulfilling orders and managing returns or refunds
- Marketing: Sending promotions or newsletters (you can opt out anytime)
- Personalization: Delivering targeted advertising or personalized content
- Security: Monitoring for fraud or suspicious activity
- Analytics: Understanding usage trends to improve our Services
- Compliance: Meeting legal obligations or responding to lawful requests
3. Legal Bases We Rely On
For Users in the EU or UK
Under the General Data Protection Regulation (GDPR) or UK GDPR, we rely on:
- Consent: You’ve agreed to our use of your data (you can withdraw at any time).
- Contractual Necessity: We need your data to fulfill our contract with you.
- Legitimate Interests: Our business interests (e.g., security, marketing) unless overridden by your rights.
- Legal Obligations: We comply with laws or regulations requiring data processing.
- Vital Interests: Protecting someone’s life or safety.
For Users in Canada
We rely on:
- Express or Implied Consent, depending on the situation.
- Legal Exceptions for fraud detection, business transactions, and other specific circumstances under Canadian law.
We share personal data in specific scenarios:
- Service Providers: Third-party vendors who provide services such as data hosting, analytics, marketing, or payment processing. They must protect your data and only use it per our instructions.
- Business Transfers: In a merger, acquisition, or asset sale, your data may transfer to the new owner.
- Affiliates: Parent companies, subsidiaries, or joint ventures under common control.
- Business Partners: Partners for co-promotions, special offers, or additional services.
5. Use Of Cookies And Other Tracking Technologies
We use cookies, web beacons, pixels, and similar tools to:
- Keep your account secure
- Remember preferences
- Analyze site usage
- Serve tailored ads
Third-Party Analytics & Advertising: We may let third parties (like Google Analytics) set cookies for analytics or advertising. See our Cookie Notice for details and opt-out options.
6. Our Artificial Intelligence-Based Products
Certain Services may use AI or machine learning (e.g., natural language processing, AI automation). We rely on third-party providers (like OpenAI, AWS AI) for these features. Any data you input may be shared with these providers to deliver the functionality you request. You must comply with their terms as well as ours.
7. Social Logins
If you choose to log in or register using a social media account (Facebook, X, etc.), we receive certain profile information from the provider (e.g., name, email). We use it only for the purposes described in this Policy. To understand how your social platforms handle data, please review their individual privacy notices.
8. International Transfers
Our servers are based in the United States. If you access our Services from outside the U.S., your data may be transferred to and processed in the U.S. or other countries with different data protection rules. We take measures to ensure compliance with relevant laws and secure handling of your data.
We retain personal data only as long as needed for:
- The purposes described in this Policy
- Legal, tax, or accounting obligations
When we no longer need your data, we delete or anonymize it. If immediate deletion is not possible (e.g., in backups), we securely store it until deletion is feasible.
We use appropriate technical and organizational measures to protect your data. However, no method of electronic transmission or storage is fully secure. You use our Services at your own risk. Please ensure you access our Services in a secure environment.
11. Your Privacy Rights
Depending on your location, you may have the right to:
- Access personal information
- Correct inaccuracies
- Delete personal information
- Restrict or object to certain processing
- Data portability (obtain a copy of your data)
- Withdraw consent (if processing is based on consent)
To exercise these rights, email legal@allena.app. We will respond in accordance with the relevant data protection laws.
12. Controls For Do-Not-Track Features
Most browsers have a Do-Not-Track (DNT) setting. There’s no uniform standard for responding to DNT signals, so we do not respond to them. If a standard emerges in the future, we will update this section.
13. Specific Privacy Rights For United States Residents
Residents of various U.S. states (including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia) may have rights to:
- Know about and access personal information
- Correct inaccuracies or delete personal data
- Opt out of the sale/sharing of personal data, targeted advertising, or profiling
We may ask for additional information to verify your identity. We will not discriminate against you for exercising these rights. For details, contact legal@allena.app.
California “Shine the Light” Law
California residents can request info about our disclosures of personal data to third parties for direct marketing in the past year. To request this, contact legal@allena.app.
14. Specific Privacy Rights For Other Regions
- Australia & New Zealand: We comply with the Privacy Act 1988 (Australia) and Privacy Act 2020 (New Zealand). You can request access or correction of your data. If you believe we’ve breached these laws, you can file a complaint with the relevant government office.
- Republic of South Africa: Under POPIA, you can request access or correction of your personal data. If unsatisfied, contact the Information Regulator (South Africa) at the emails listed in the full policy.
15. Updates To This Notice
We may update this Privacy Policy as needed to reflect changes in our practices or for legal requirements. The “Last updated” date shows when we made the most recent changes. If they are material, we may post a notice or send you a direct update.
For questions or feedback regarding this Privacy Policy, reach out to our Data Protection Officer:
- Email: legal@allena.app
- Phone: +1 302 574 6510
- Postal Mail:
Allena Labs Inc.
Data Protection Officer
2810 N Church St
PMB 471415
Wilmington, DE 19802-4447
United States
17. How To Review, Update, Or Delete Your Data
Depending on your country or state of residence, you may have rights to review, update, or delete personal information we collect. You may also have the right to withdraw your consent at any time. To make a request, contact legal@allena.app. We will verify your identity and process your request according to applicable law.
Thank you for reading our Privacy Policy. If you have any questions or concerns, please email us at legal@allena.app.